About Valentine's Week
Valentine's Week is the eight themed days from Rose Day to Valentine's Day, and in 2027 it begins on Sunday, 7 February 2027. Each day has one small gesture, from a rose on the 7th to a hug on the 12th. Students and young couples in India follow it most, but friends, spouses and families join in.
The eight days, and one card idea for each
The dates never move: Rose Day is always 7 February and Valentine's Day always 14 February. Only the weekdays change.
| Date | Day | What people usually do | A link-card idea |
|---|---|---|---|
| 7 February | Rose Day | One rose, red for a partner, yellow or pink for a friend | Their name, a photo of you both, an envelope opening |
| 8 February | Propose Day | Say it plainly, or ask again after years of marriage | A curtains opening and one honest line |
| 9 February | Chocolate Day | Chocolates swapped with friends, classmates and family as much as partners | A gift-box opening, plus a real bar handed over that day |
| 10 February | Teddy Day | Soft toys, mostly among teenagers and for younger siblings | A card cover with their childhood photo |
| 11 February | Promise Day | One small promise you can keep | A titled list, "3 promises for this year" |
| 12 February | Hug Day | Hugs between friends, family and partners, or a "virtual hug" across cities | Soft background music and a line about the last time you met |
| 13 February | Kiss Day | A forehead kiss, a goodnight call, a kiss on a baby's cheek | "Sealed with a kiss" on an envelope opening |
| 14 February | Valentine's Day | Cards, flowers, a meal together, a handwritten letter | A long letter inside, with confetti when it opens |
Newspapers print Hug Day on the 12th and Kiss Day on the 13th, though some lists online swap them.
Where the week came from
No person or company is known to have started Valentine's Week. Valentine's Day itself reached Indian cities in the 1990s, after the economy opened up and a new middle class got foreign TV channels and card shops. The longer story of 14 February is on our Valentine's Day page.
The themed days came later, out of the trade around that one date. Card and gift shops, radio and TV, and later social media stretched one day into a week, with something to buy each day. Delivery apps lean in too: a trade report in February 2025 noted Swiggy Instamart's flower orders on Valentine's Day running at 22 times an average day by noon.
That history takes the pressure off. There are no rules to break. Mark one day, all eight, or only the 14th.
Outside India, the week shows up most in Nepal, where colleges, cafes and markets hold events. In Bangladesh, 14 February has also been Pohela Falgun, the first day of spring, since a calendar change in 2020. In most other countries, Valentine's is one day, not eight.
Who marks it, and how
Students are the main audience. Roses sell near college gates on the 7th, and chocolates go round a class on the 9th.
Young couples pick the days that suit them, usually Rose Day, Promise Day and the 14th. Many keep it private, since not every relationship is known at home, and the quietest version is a message at midnight.
Married couples often mark only the 14th, but the week is a good excuse to say something you have stopped saying. On Propose Day, ask your spouse again, as a joke that is not quite a joke.
Friends and family have their own way in. Chocolate Day, Teddy Day, Promise Day and Hug Day suit a best friend, a sister or a younger cousin with no romance at all.
Plan the week with one link card a day
Send one short link card a day and keep the big one for the 14th. People search for a "Valentine week link with name" for exactly this, and it is what Kehdoo makes: type their name, add a photo and a line, pick a look, and get one link to send on WhatsApp. It is free, with no app and no sign-up, and you get an alert when they first open it.
- Pick one toneTeasing or sincere, then stay with it. Changing every day reads like a forward.
- 7 February: start smallName, one photo, one line, an envelope opening. Send it at midnight or before their first class.
- Mid-week: use a listFor Promise Day, "5 things I like about you" says more than a paragraph.
- Far apart: add musicFor Hug Day across cities, soft background music and a line about your last meeting.
- 14 February: the long oneWrite the long letter, turn on confetti, choose the gift-box opening.
- Pair it with one real thingA single rose or their favourite chocolate. The link carries the words; the small thing is the proof.
- Ask before you postThe card can be saved as an image for a WhatsApp status. Post it only if they are happy to be seen.
Messages for the week
Change one detail to make any of these yours.
Seven days, seven small things. Here is the first: I still replay the voice note you sent the night we first spoke. Happy Valentine's Week.
You remembered how I take my coffee on our second date. I have kept count of things like that ever since. Happy Valentine's Week.
Eleven years, two children, one leaking kitchen tap, and you still laugh at my worst jokes. This week the tea and the dishes are mine. Happy Valentine's Week.
You never ask for anything for yourself, so I am asking for you: one long evening walk, phones left at home. Happy Valentine's Week.
A rose by link is not the same, I know. Count it as a promise of the real one when I am home next month.
No big speech. I like talking to you, and I wanted you to know before the week was over. Happy Valentine's Week.
No roses, no teddies. Just one promise: I will pick up your 2 a.m. calls for as long as you keep making them.
In Hinglish and Hindi:
Aaj se poora hafta tumhara. Bas ek request: har din thoda sa time mere liye bhi nikaal lena. Happy Valentine's Week.
Tum roz poochte ho "khana khaya?" aur mujhe yahi sabse romantic lagta hai. Happy Valentine's Week.
Itne saal ho gaye, phir bhi tumhari chai ke bina subah adhoori lagti hai. Is hafte chai main banaunga.
Tum "I love you" kam bolte ho, par meri dawai ka time kabhi nahi bhoolte. Is hafte main roz bolungi.
Seedhi baat: tumse baat karke din accha jaata hai. Bas itna hi kehna tha.
Na rose, na teddy. Bas ek promise: raat ke do baje bhi call uthaunga. Happy Valentine's Week, dost.
गुलाब तो एक दिन में मुरझा जाएगा, पर मेरा वादा हर दिन निभाया जाएगा। वैलेंटाइन वीक मुबारक।
सुबह की चाय से रात की बातों तक, तुम्हारे साथ हर दिन आसान लगता है। वैलेंटाइन वीक की शुभकामनाएँ।
मम्मी-पापा, साथ निभाना क्या होता है, ये आप दोनों को देखकर सीखा। वैलेंटाइन वीक की शुभकामनाएँ।
Joining in without the romance
The week works for anyone you care about, as long as the card makes the relationship clear. A Chocolate Day card to a younger brother or a Hug Day message to a grandmother in another city lands well. For a day meant only for friends, Friendship Day in August fits better, and for someone you have not seen in months, try a Miss You card.
Do
- Send romantic cards privately. A card opened in a family group or on a shared phone can cause real trouble.
- Make friendship cards clearly friendly. "For my best friend since Class 6" cannot be misread.
- Remember that 14 February is also the anniversary of the 2019 Pulwama attack. A private card is fine; loud public posts can land badly.
Avoid
- Don't send romantic cards, roses or teddies to a colleague or a junior. At work it reads as pressure.
- Don't use the week to keep asking someone who has said no or not replied.
- Don't post a card on your status without asking the person in it.
How to wish someone on Valentine's Week
A Valentine's Week wish works best as a small thing that fits the day, not a big speech repeated eight times. Name one real detail about the person, keep the tone right for where you stand with them, and save the longest words for 14 February. Friends, siblings and parents can be wished too, with warmth rather than romance. Send it privately, since not every relationship is known at home or at work, and never use the week to push someone who has not shown interest.
Write a few lines in your own words, pick a design and share it as one link on WhatsApp, Instagram or anywhere else. They open an animated card made just for them, with no app and no sign-up.
Language tip: English, Hindi + Hinglish.
When is Valentine's Week in 2027 and 2028?
Valentine's Week is on 7 Feb every year. Only the weekday changes. Valentine's Week runs 8 days.
- 2027
- 2028
Frequently asked questions
When is Valentine's Week in 2027?
Valentine's Week 2027 falls from Sunday, 7 February 2027 to Sunday, 14 February 2027.
Which day is 7 to 14 February?
The days from 7 to 14 February are Valentine's Week: Rose Day on the 7th, Propose Day on the 8th, Chocolate Day on the 9th, Teddy Day on the 10th, Promise Day on the 11th, Hug Day on the 12th, Kiss Day on the 13th and Valentine's Day on the 14th. The dates are the same every year.
What is the Valentine Week list for 2027?
Valentine Week 2027 starts with Rose Day on Sunday, 7 February 2027 and runs through Propose Day (8 February), Chocolate Day (9 February), Teddy Day (10 February), Promise Day (11 February), Hug Day (12 February) and Kiss Day (13 February), ending with Valentine's Day on 14 February. Only the weekdays change from one year to the next.
Is 12 February Hug Day or Kiss Day?
12 February is Hug Day and 13 February is Kiss Day. Some lists shared online swap the two, but newspapers and most people follow Hug Day first, then Kiss Day on the day before Valentine's Day.
Who started Valentine's Week?
No person or company is known to have started Valentine's Week. It grew in India from the late 1990s and 2000s out of the card and gift trade around 14 February, and spread through radio, television and later social media and delivery apps.
Is Valentine's Week celebrated outside India?
Valentine's Week is mainly an Indian custom, and young people in Nepal also follow it, with colleges, cafes and markets holding events. In most other countries only 14 February is marked, and in Bangladesh that date is also Pohela Falgun, the first day of spring.
Can I celebrate Valentine's Week with friends or family?
Yes. Chocolate Day, Teddy Day, Promise Day and Hug Day are often marked between friends, siblings and parents, with chocolates, small promises and hugs rather than romance. Just make it clear in the card that it is for friendship or family.
Last verified by the Kehdoo team on .